Friday, August 20, 2004

Code Red


premier issue, created March-June 2004 Posted by Hello

After slaving in an advertising agency for many years, I looked back at the many roads not taken. On one of them was a sign that said 'Magazine Editor, straight ahead.' I braved the unknown (but somehow familiar) territory, got rid of all my excess baggage, and brought along only the important stuff: insight, strategy, focus, big and out-of-the-box ideas.

Code Red was born in July. It's a quarterly, 2-in-1 magazine. There's a section for parents of teens. Flip it over and you'll find the youth section. Open it up and you'll see that both covers form one image of a family engaged in a tug o' war.

Initially available to students of Don Bosco, Code Red will soon make an appearance in leading magazine stands in the Metro, and hopefully in homes of families who care about keeping their values intact.

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